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Paige Nichols lights up the indie world with “Burn”

Captive.  Enslaved.  Held hostage by the very thing you desire most… Love. What happens when that passion you can’t live without turns too volatile to endure? What do you do when the object of your affection is the source of your
anguish? How do you stop the incessant cycle and break free from those binds, when even your heart betrays you?”

These words are the inspiration behind Paige Nichols‘ new crowd-funded music video for her unreleased single “Burn,” a dark and haunting twist on the beloved fairy tale “Beauty & the Beast,” which explores the Stockholm-syndrome phenomenon plaguing a woman chained to a love that’s grown too tumultuous to control.

“We knew we needed a unique and striking story to portray this very special song,” said Nichols. “Sometimes fires grow so big they can’t be extinguished. That can also be true in a relationship, which sometimes just has to burn itself out. And, it was our responsibility to give the fans something incredible.”

Nichols is speaking of the countless supporters across the country who contributed to funding the production and release of the video via Kickstarter.
“Burn” was shot at the San Encino Abbey in Los Angeles, a fitting fantasy backdrop for the video, complete with a quaint cathedral and chilling catacombs.

To contrast the stone stronghold with elegant, opulent style, Nichols’ fashion team looked no further than Albright Fashion Library L.A., dressing her in both Dolce & Gabbana and Nina Ricci gowns.

“Something about seeing this gorgeous girl trapped in a dark, dreary dungeon, and belting out this emotional power ballad just gave us chills on set,” said producer Jacob Burch. “We all knew something magical was happening.”

A songstress since before she could speak, this singer/songwriter who blends powerhouse vocal prowess with crowd-captivating music and lyrics has been described as a “…Sara Bareilles-esque songwriter with a sound that
is both soulful and spirited. Think Grace Potter with a healthy dose of Stevie Nicks.”

Nichols is joined on the song by the uber-talented and Grammy-winning singer-songwriter Jacob Luttrell.  Luttrell brings his ultra-smooth and unmistakable voice and presence to both the single and the video.  Luttrell is currently also featured on Zedd’s latest track, “Done with Love,” and was responsible for several other current Top 40 hits including “I Don’t Like it, I Love It” by Flo Rida featuring Robin Thicke and “Marvin Gaye” by Charlie Puth featuring Meghan Trainor, as well as past hits “Wild Ones” by Flo Rida featuring Sia and “Tonight (I’m Loving You” by Enrique Iglesias.

The video was directed by Jacob Johnston, Visual Development Producer at Marvel Studios.  Johnston wrote and directed his first short film Kadence, which was an official selection at both Indiana’s Mayday Film Festival and California’s Idyllwild Film Fest, where it was nominated for Best Director and Best Featurette.

The video was produced and edited by Jacob Burch, producer of Disney/ABC Domestic Television‘s nationally syndicated entertainment news program “On The Red Carpet,” and debuted on BreathHeavy.com on September 10, 2015.

To find out more about this amazing artist, check out her website and Facebook page, follow her on Twitter and Instagram and subscribe to her YouTube channel.